Motobreck, a powersports dealership in Breckenridge, will soon call Silverthorne its new home, taking the new name of Mountain Dirty Motorsports.
The company, which has been in Breckenridge since 2018, will move to the former True Value building at 160 W. Sixth St. Silverthorne City Council has approved a conditional use permit to allow “the sale and maintenance of small engines and small engines’ at the location.
Applicant and business owner Lee Dolan said he hopes to grow his business with the move, with plans to hire four more staff and expand the company’s branded offerings. Dolan said he and his wife, Mimi, would continue to be the full-time operators of the business.
“Everything we’re talking about tonight, we’re not going to hand it over to a team and say, ‘Please do it,’” Dolan said at the city council meeting on Wednesday (September 22). “We are here every day.”
Dolan said the main reason the business is moving is because it needs more space. He said the new location will almost triple the space it has to operate.
“This building is really almost oddly suited to our needs,” Dolan said. “It really ticked most of those boxes. “
He noted that having two entrances is also a plus for businesses as many of his customers drive trailers, adding that not having to back up will make things easier.
Although Dolan’s business has always gone by the Motobreck name, he said it started selling clothing under the Mountain Dirty name about three or four years ago, and has taken off.
” It’s a lifestyle. Our trucks are never cleaned here. We always have a little dust on our boots. We love to play in dirt and snow… ”said Dolan. “We are dirty from the mountains. It’s a state of mind, and we take that as a very complementary statement.
City planner Caitlin Jacobshagen said the conditional use permit was approved with 11 conditions. In particular, road tests of ATVs, motorcycles, snowmobiles or other vehicles will not be permitted on city streets or adjacent properties. The applicant must also redesign their parking and spaces for people with disabilities and will be limited to a maximum of 13 vehicles displayed outside during normal business hours. Additionally, the upstairs apartment must be occupied by a full-time Summit County resident and no short-term rentals are permitted.
Dolan said he already has a potential tenant identified for the apartment – a Summit County resident for 25 years – and the company is unlikely to have disruptive road tests as many vehicles will remain locked. until they are registered and under warranty. He said anything that can be tested will only be allowed in the company’s parking lot.
Many of the commercial services customers come from local municipalities, Dolan said, including search and rescue groups, local police departments and the US Forest Service.
“We sell a lot of units to these people, so we’re really trying to dig into the community,” Dolan said. “We want these people in our store every day. It’s really important to us.
Dolan said they would be doing some renovations inside to create a room for rooms and offices, and they would need to enlarge the two front doors to ensure their inventory can get in and out of the building. There have also been general repairs to the building, and the clearance process is underway to obtain branded signs on the side of the building.
City council supported the project and approved the permit, thanking Dolan for bringing his business to Silverthorne.