By AlHanouf AlDouqi

JEDDAH — Abdul Latif Jameel Motors, an authorized distributor of Toyota vehicles in Saudi Arabia since 1955, celebrated its 25th year of supporting motorsport at an event Thursday at Jeddah’s Corniche Circuit.

Placed under the patronage of Prince Khalid bin Sultan Al-Abdullah Al-Faisal, and organized in collaboration with the Saudi Automobile and Motorcycle Federation (SAMF) and Abdul Latif Jameel Motors, the event welcomed pioneering personalities in the world of motorsport and celebrated the long history of the Kingdom. history of passion and recent achievements in motorsport.

Since 1997, Abdul Latif Jameel Motors has been committed to creating opportunities and strengthening the motorsport scene in Saudi Arabia. From supporting legendary captain Abdullah Bakhashab in the Middle East Rally Championship in 1997 to launching the country’s first race in 2001, the Toyota Race of Champions, the company has played an important role in ensure the survival of this sport. Abdul Latif Jameel Motors has a long history of supporting motorsport, witnessing the Kingdom’s evolution as home to many regional firsts, including the launch of Rally Jameel this year.

The first-ever all-terrain sailing rally for women drivers, the first of its kind in the Arab world, has set a new benchmark and a recent first for women’s motorsport in the country and the region.

Under the leadership of Prince Khalid, Abdul Latif Jameel Motors continues to follow its esteemed directive to encourage and cultivate youthful talent, while promoting and facilitating accessible motorsports. The company is fully committed to supporting the industry, encouraging and empowering all members of society to participate and play a role in motorsport.

The Saudi motorsport industry has touted the country not only as a hub, but also as a place where world champions are created. Abdul Latif Jameel Motors has teamed up with Yazeed Al Rajhi, who recently won the 2021 FIA Cross Country World Cup Baja.

More recently, the company has teamed up with Dania Akeel, who won the World Cup for the T3 Desert Baja Rally after finishing fourth in Baja Italy, the eighth round of the championship and one before the final. Akeel made history as the first Arab woman to win the title.

Abdul Latif Jameel Motors’ partnership with Dania Akeel is an important milestone as the company continues to echo the critical role women play in the development of motorsport. The empowerment of women is a fundamental pillar of the Kingdom’s Vision 2030, and Abdul Latif Jameel promotes an environment that supports and develops new opportunities improving women’s participation in motorsport, inspiring future generations to pursue their dreams.

Prince Khalid bin Sultan Al-Abdullah Al-Faisal, President of the SAMF, said: “Hosting the second season of the Toyota Saudi Championship builds on a successful past and opens up new possibilities for motorsport in the country, creating a legacy far beyond racing. In line with Vision 2030, we strive to develop talented young people as more and more opportunities are available to hone their skills to be part of the growing motorsport industry.

Hassan Jameel, Chairman of the Board of Directors of Abdul Latif Jameel Motors, said: “Under the guidance of Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud and Crown Prince, His Royal Highness Prince Muhammad bin Salman bin Abdulaziz Al Saud, Abdul Latif Jameel Motors continues to follow their guidelines to encourage and nurture young talent, while promoting and facilitating access to motorsports. In this regard, the Company affirms its full commitment to supporting the industry and enables all members of society to participate and play a role in the advancement of motorsport.

Anchor Abdul Latif Jameel Motors is the main sponsor of the Saudi Toyota Championship for the second season, which is a grassroots program for local motorsport enthusiast racers and drivers. The Saudi Toyota Championship plays an important role as it helps support the sport, which is a key pillar of Vision 2030, where it includes six different events throughout the year: Saudi Toyota Desert Rally, Saudi Toyota Drift Championship, Saudi Toyota Time Attack, Saudi Toyota Autocross, Saudi Toyota Drag Championship and Saudi Toyota Hill-climb.

The Saudi Toyota Championship is owned and organized by the SAMF. As part of the Kingdom’s Vision 2030, Abdul Latif Jameel Motors is delivering on its commitment to empower the Saudi people by improving the Quality of Life program. This has developed new avenues to increase citizen participation in cultural, recreational, sporting and tourism activities.


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